People in India are familiar with the hotstar app. The app developed by STAR network is promoted by NOVI Digital entertainment Pvt Ltd(a subsidiary of STAR). Owing to massive advertising and media push, Hotstar has now experienced good growth. It has now become a target place for marketers. If we go by the statistics the HOTSTAR app has reached 24 million downloads(including iOS and android). Also, it has the plan of reaching 30 million downloads by March next year. The USP of Hotstar lies in the exclusive and original digital content. The monthly unique visitors of hotstar is close to 15 to 20 million. No other streaming app has such engagements. Our Hotstar marketing services can help you capitalise on this for revenue generation.
Hotstar Display Ads
- Hotstar ads are quite popular because of full-stack ad formats driving brand awareness and performance. Hotstar display ads consist of Billboard and a native image. The Billboard ad is used when you want to have a quick reach for your brand and drive traffic to your website/app. Native images of the display ads are used when you want to drive an install campaign for your app.
Hotstar Video Ads
- Hotstar video ads are categorised into the bumper, mid-rolls, carousel, and lead gen. The bumper is the one which is used to increase awareness and deliver quickly actionable messages.
- Mid Rolls are used to increase awareness through an engaging story. Carousel takes place when you want to make your mid-roll ad interactive and lead gen is used when you want to generate leads through your mid-roll ads.