Most small and medium-sized businesses are sceptical about using Bing Ads for marketing. However, Bing Ads have certain advantages to its kitty. It has less competition and affordable CPC’s. Bing uses a similar auction dynamic as the Google Ads auction, therefore the advertisers on Bing have numerous benefits. Bing Ads offers more control at the campaign and ad group levels. Unlike Google Ads, Microsoft Bing Ads allows you to arrive at several campaigns at different time zones. This approach makes sophisticated ad scheduling strategies easier to manage in Bing, particularly if your campaign reaches globally.
How much does it cost to advertise on Bing?
On average, CPC is $7.99 on Bing Ads and $20.08 on Google AdWords. In fact the average cost-per-click on Bing Ads can go up to 70% lower compared to AdWords.
Do Bing Ads work?
Bing Ads work similar to Google AdWords ads, meaning they are pay-per-click (PPC) ads that appear alongside the search engine results. Your bing ads appear only in searches for keywords you choose. You need to set a maximum budget (total ad spend) and a maximum bid (price per click).
Are Bing Ads worth it?
Depending on your individual business needs, it could be worth it for your brand to make the switch to Bing Ads. And even if you have just started creating some ads to supplement your Adwords effort, Bing Ads are worth looking into.
Which country uses Bing the most?
According to data published by Statista, the United States of America is the country that uses Bing the most.
Which is Better Google or Bing?
Google is the preferred search engine for most people, but Bing certainly has its own merits. Also when it comes to ads it depends upon personal preferences. If you are big on video search or image then you may want to consider a switch to Bing. As for the quality of the search results, there are no longer many discrepancies between the two. You can directly compare the search results for any given search query from both search engines side by side.
Is Bing Ads cheaper than Google Ads?
According to various marketing reports, Bing has a 6 % lower conversion rate. On the other hand, the average CPC is 6 % cheaper than Google Ad, so you can pay less for the same lead on Bing.