PPC Advertising Management Services
PPC management service is the approach of overseeing and managing how a company spends on PPC ads. This is often related to different strategies and buying of ads while minimizing the overall expenditure. Learn how to run a successful PPC campaign with structured PPC keywords in the competitive landscape.
Google Ads
The topmost significance of Google AdWords is that it works way faster than SEO. Both Google Ad words and SEO are search engine marketing techniques to generate more leads and traffic. Also, a well-optimized AdWords campaign can work really fast for a business to get the much-coveted first rank in the search results.
If your Google ad campaigns are set up properly, it has the potential to drive extremely targeted leads to your site, E-commerce website, opt-in form, etc. Google AdWords also allows you to focus on people who are searching for what you have to offer.
Youtube Ads
YouTube, is one of the subsidiaries of Google headquartered in San Bruno, California. It is the most popular video-sharing website and has now become the second most popular search engine in the world. YouTube is a platform of choice when it comes to promoting a brand online.
YouTube ads can help advertisers to increase their potential in the marketing field as one can advertise when a user searches or watches for videos and only pay when they find some interest.
Bing Ads
Bing Ads provides you with the advantage of Universal Event Tracking which is a powerful campaign measurement solution. It helps you get insights into how customers are on your site. It’s added flexibility feature helps you to track goals and events that are important to your business.
Microsoft Advertising can help you reach high-quality customers and increase your return on advertising. Also, clients with Microsoft Advertising campaigns often have lower cost-per-click (CPC) and costs-per acquisition (CPA) compared to Google Ads campaigns.
Quora Ads
Quora ads have been on the significant rise ever since it got available publicly for online advertisers. Recently they have enhanced conversion tracking features which are going to make things easier for business owners. Ads in Quora are mostly targeted by geography, topic, and platform on both mobile and desktop.
Unlike Google ads, Quora ads are not based on keywords. The ad will have a headline, ad message with a call to action button linked to your landing page URL. Also, the ad content will be marked as a promoted one.
Hotstar Ads
Quora ads have been on the significant rise ever since it got available publicly for online advertisers. Recently they have enhanced conversion tracking features which are going to make things easier for business owners. Ads in Quora are mostly targeted by geography, topic, and platform on both mobile and desktop.
Unlike Google ads, Quora ads are not based on keywords. The ad will have a headline, ad message with a call to action button linked to your landing page URL. Also, the ad content will be marked as a promoted one. Read More
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Get Every Single Question Answered Here
Pick up your question and sail through the answers below. Build an online business like never before.
1. What is PPC in advertising?
PPC stands for Pay-Per-Click. It is a model of online marketing in which marketers pay a fee each time someone clicks their ads. Essentially, it is a way of buying paid visits to your website, rather than attempting to earn those visits in an organic way. Search engine advertising is the most popular form of PPC.
2. How do PPC ads work?
Pay-per-click (PPC) advertising is a broad category, that includes a wide range of mediums and platforms. However, most kinds of PPC ad campaigns are classified into two categories namely Google Ads and Social Media Advertising.
3. How to set up a PPC campaign?
You can set up a PPC campaign byway like working out your goals, Decide which platform to advertise on, choosing the right set of keywords, setting your bids on a daily or monthly basis, and writing relevant PPC ads linked to your landing page.
4. How much does a PPC campaign cost?
On average, businesses can expect to pay $1-$2 per click to advertise on Google. On a monthly basis, the average medium and small-sized businesses spend around $9,000 to $10,000 on PPC marketing. This ultimately equates to approximately $108,000 to $120,000 annually.
Unsure About How to Start A PPC Campaign?
Give Enlyft a call and schedule a meeting with us. We’ll guide you and take you through the in-depth process of how a PPC Ad will benefit your business.
