How Content Marketing Services can Help to Build Your Brand?

In today’s competitive digital market, start-to-finish is all about attracting and retaining clients. To achieve this, it is important to build business credibility, capture a targeted audience and pitch up for new clients. ENLYFT, being the best SEO content marketing agency can help you focus on a solid content marketing strategy keeping in mind relevant trends related to content. You can build business credibility through proper content marketing with features like newsletters, social media posts, email marketing, etc. Prioritizing customer needs is the specific goal of content marketing strategy.  High quality, consistent, and relevant content is what a consumer seeks. You can trust us to be the creative content marketing agency at your service. We can help you come up with creative content that establishes a strong web presence of your business.

Types Of Content Marketing

  • Blog Posts
  • Videos
  • GIFs & Memes
  • User Generated Content
  • Testimonials & Reviews
  • Social Media Content

 

  • Podcast
  • Case Studies
  • Whitepaper
  • Info-graphics
  • Press Releases
  • Newsletter
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Blog posts

  • Blogging is the best way for businesses to drive traffic to your site. It enhances inbound marketing efforts and attracts potential future customers.
  • It is a fact that all of the search engines love fresh relevant content. Through quality blog posts you can capitalise the inexpensive method of content marketing.
  • A good and informative blog post can develop and strengthen your relationship with the existing customers. With blogging, there is also an opportunity to insert relevant keywords and make the content SEO optimised.

User-Generated Content

  • User-generated content (UGC) is the piece of content provided by your customers, clients, and visitors. Videos, Photos, Hashtags, and Comments by your users and submitted to social media platforms are all excellent examples of UGC.
  • From educational institutions, NGOs to the public sector and social movements can all benefit from user-generated content. It can help brands to understand their target audience and build trust.
  • It can also increase search engine rankings, online visibility, and credibility. It has been reported that 85% of Fortune 500 companies provide insights into customer needs and how such insights accelerate business productivity.
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Podcast

  • Podcast – the new company marketing technique delivers company’s information to the target audience. In recent times, podcasting has gained huge popularity for sharing company information.
  • Almost all modern companies have started relying on the power of podcasts for improving their leads. Needless to say, they are slowly reaping the benefits of podcasts.
  • Podcasts help in building a trustworthy relationship with your target audience. The person speaking on the audio should have the ability to talk engagingly. When listeners find something interesting with the speaker they are tempted to listen more.

Infographics

  • Infographics have gained popularity and become widely used among businesses in both digital and print. They are clear, on point, effective, and artistic ways of presenting information without losing the attention of the viewer.
  • In the modern day world, people are bulldozed with information every day and attention spans are decreasing rapidly. It can be difficult for people to concentrate on and conceive information.
  • The main point is to be simple and informative. The design should allow the viewer to navigate around the information without being confused.
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Videos

  • Videos can make you earn a lot of money. Adding a product video into your landing page can increase conversions by 80%. To get you even more excited, 80% of businesses say that videos can provide a good return on investment (ROI).
  • Even though video production is not the easiest way, it can pay your business quite well. Trust is the foundation of credibility and sales. But building trust should be your first and foremost marketing goal.
  • The concept of content marketing is entirely based on trust and videos can help you create long term relationships.

Testimonials and Reviews

  • Testimonials can serve as a reminder to all existing customers as to why they continue to do business with you. They are an essential part of building your on-line business.
  • Testimonials and Reviews can do wonders as they come across as an unbiased voice that can establish trust. Customer reviews are one of the most influential marketing tactics.
  • They can have a tremendous impact on your marketing strategy. Testimonials can help to create a deeper and emotional appeal for your branding.
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Case Studies

  • Case studies are the cornerstone of your marketing strategy. Businesses use them to reflect on how their products or services have been implemented successfully on the customers. Instead of simply talking about a product, case studies allow businesses to showcase how their product can be used.
  • Case studies focus on the customer’s perspective. Instead of talking more, you focus on how a customer used your product. You get to explain the approach and the results of implementing your product from the customer’s perspective.

Press Releases

  • Press Releases have changed and evolved in recent times. Since then the company has realised the importance of digital marketing. Relevant content, good informative events, and syncing the content to social media is a great marketing strategy.
  • Press releases can help you announce a new product or service. By immediately drafting a press release, your news can get placed on all the major search engines and social media networks.
  • By adding website links to the press release, companies can direct readers for more information.
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GIFs and Memes

  • Business enterprises who are using GIFs and Memes are trying to convey information with humour. Now-a-days, GIFs and Memes are all over the Internet.
  • Chances are there if you are active on social media, interacting through GIFs or memes with your audience is the best way to initiate interaction. This interaction can later be used for brand recognition and brand awareness.
  • GIF stands for Graphics Interchange Format. It is a compressed image file easily shareable on the Internet. Meme, on the other hand, is not a static graphic approach.
  • It is a humorous approach but without the animation factor. Millennials or younger generations are attracted towards memes and gifs. Therefore, these can be used to get on their level and grab their attention.

Social Media Content

  • Social media is a powerful tool to communicate with a larger audience. To capitalise this opportunity, every business needs to have an official social media business page to update and communicate with relevant prospects.
  • If people don’t know about your business, then you may miss out on something really big. Customers are not interested in businesses that publish irrelevant and over publicised content.
  • Engaging and interesting social media content can drive traffic to your site and increase sales.
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White Paper

  • A white paper is nothing but a research report that helps you solve a problem. These are used to give information to readers and are considered the most impactive form of business collateral.
  • Regardless of the format, these are key to content that resonates with clients and prospects. A well-crafted white paper is essential to serve as an editorial, feeding a range of entry points to reach your audience.
  • You can hone your point of view through good quality whitepapers. Finding your own angle on an important business issue is a key point while drafting whitepaper.

Newsletter

  • Company Newsletters are nothing but periodic updates, news, promotional events communicated in electronic or print form. Company Newsletter is important as it helps to get attention from prospects.
  • It can be in the form of email newsletters to provide information about your products, business, and services. Newsletters are the cornerstone of your marketing campaign.
  • Newsletters can motivate your customers to participate in an event or fundraiser. It helps your customers to keep updated on the latest business content you have to offer.

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Get Every Single Answers From Here

Get answers for all your inquisitive queries. Explore the best solutions effectively

1. What's the most common content marketing mistake?

The most common mistake of your content marketing can be not knowing the interests of your customers. It is very important to have clear strategy and analytics to measure which content to put where.

2. How to outsource content creation?

You need to assess your needs and budget according to the goals of your business. Next, you need to test working with your outsourcer for better and productive results.

3. What is a creative content agency?

A creative content agency is the one that puts creativity as the utmost priority. They are usually copy-writers, data visualization, developers who not only know what to do but also know how to create visually appealing content.

4. What is digital content marketing?

Digital content marketing is an approach that assists the overall marketing purpose. The prime aim is to provide direction towards generation of leads. It is focused on creating, publishing, distributing the content to your target audience.

5.Can content marketing generate leads for business?

Yes, Content marketing can generate leads for your business. It can help your business in several approaches like doing proper customer research, proper distribution channels, creating irresistible content, etc.

6. Is content marketing the same as social media marketing?

No, content and social media marketing are two different things. Content marketing is a tool by which companies can educate and inform customers by initiating action whereas social media marketing is all about initiating interaction to build credibility of the business.

Let's Discuss Your Requirements

Blogs, articles, videos, newsletters, and the list goes on! Confused of what you exactly want from Content Marketing? We’ll cater to your needs in the most crucial way!

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