Google My Businesses is a local business listing app that helps in creating brand awareness locally. This app is capable of helping business owners maintain a healthy relationship with the clients’. GMB(Google My Business update) helps in turning the searchers who are searching for businesses like yours, providing the products and services they need and turn them into customers.
With mixed reactions from the small business owners, Google decided to finally up their game by capitalizing on the feedback given by small business owners on what exactly they think is useful for both the business as well as the people searching for them. Curtis Galloway the Engineering Manager of Google My Business stated that this version was developed by keeping in mind small businesses and is more focused on connecting them (Business owners) via more engagement with the customers. So they can run their business without worrying about online presence and growth.
So what’s new? Here’s what is new according to Google
1) The improved Business Profile Editor
Upload new catchy photos, attractive offers of the day and events with just a push of a button. GMB has also updated the ability by which a business owner can manage his/her information on Google from the profile tab. One can even take a look at the edits made in a smooth manner across search an maps.
2) Customer Engagement
Customer retention is very important for business growth. This can only be possible if you regularly engage with your customers. A business engaging with a customer directly lets the consumer know that you actually care about their views. GMB has now introduced a customers tab which enables a business owner to respond to the reviews of customers and also let them know of any new offer. Quick messaging is also now possible through the new improvements.
3) New Follow Tab
Follow tab allows businesses to know who is actually following them (Only possible if the user has allowed their profile to be visible). Keep track of the number of people that have connected with you from your Google business profile, new reviews, and messages. What this does is that it helps you analyze how well your business is actually performing.
The interaction between the business owner and the consumer seems to be the main agenda of the new GMB app update. The app is mainly being developed taking into consideration the needs of small businesses who seek to grow by building an online reputation. The evolution of this app from being a mere business listing app to a customer engagement app is remarkable and is poised to help millions and millions of online users who have made Google the most used search engine for finding a local business. Google is definitely taking a leap into online marketing by launching new and improved version of GMB app for sure. For more updates, please do visit our blog at Enlyft.co.in.
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