Digital marketing has been the most talked about subject in the field of marketing for over a decade now. The Digital Marketing way is much more intriguing, less expensive and flexible than its older cousin “The traditional ways of marketing”. Regardless of what size your company is, digital marketing has become an absolute must if you want to grow business and keep your competitors at bay. There are many reasons as to why one has to consider digital marketing for their business but here are the top 5 most important ways:
1) Behold! The internet.
Internet usage is happening everywhere. Be it on a PC, laptop or even mobile phone people are using the internet and its services each and every second. Out of all the smart devices, the mobile phone is the easiest way to gain access to the internet and it is also the most preferred one too as around 61.2% of the mobile phone users’ access the internet through their mobile device. Digital marketing is the only way to make good use of these numbers. A recent blog posted on the Forbes website stated that the in-store shopping behaviour of the people around the world is significantly influenced by online research nowadays. And a research by The ROBO Economy suggests that 82% of people use their smartphones even on the purchases they are about to make in-store.
These numbers can only be put to good use through Digital Marketing techniques. So using Digital marketing businesses of all shapes and sizes can benefit the consumers by providing them with the double benefit of gaining knowledge along with the product or the service they need at the same time.
2) No partiality!
Traditional marketing is a pretty biased field when it comes to the promotion of businesses. The highest bidder gets the biggest screen time on a television commercial slot or perhaps even an exclusive front-page story on the daily newspaper. This makes it impossible for the local businesses to compete with the bigger brands even if at times they (The Small Businesses) provide better services at a lower cost at times. What this actually does is that it creates a gap between the small business owners and their opportunity to grab customers which ensures the survival of their business.
Digital marketing bridges this gap between them as anyone with the better digital marketing techniques could rank higher in the search engine list and attract more customers. Small businesses now enjoy the same privileges that were made available only to the companies with deep pockets.
3) Saves a lot of money!
Traditional marketing involves a lot of hectic things to do like printing pamphlets, distributing flyers and much more. Promoting business through other media like television and radio is quite productive but are also very expensive at the same time.
Though paid ads cost some amount of money, it still requires a lot less money when compared to traditional marketing. With digital marketing, you can sit back and target the audience according to you and your business requirements.
4) Go international!
Traditional marketing methods are geographically bound. The promotion of your business can only be done up to state boundaries or perhaps even a country due to certain limitations. But what if your product or services are also required in the international market? What this does is that it not only refrains you from helping people benefit from your business but also restrict the growth of your business making you lose international audience and thousands or perhaps even millions of dollars in foreign exchange.
Digital marketing has no boundaries and provides effective campaign where you are the captain of your ship, choosing which areas to target and also help you target areas in like the age and number of people you want to reach. Digital marketing truly offers the world to you at your feet without any boundaries attracting limitless potential customers to your business from other parts of the world making you a well-known brand throughout the world.
5) High customer retention rate.
The best and the most important part of digital marketing is the customer interaction. Customer interaction gives the best insights to the business owners regarding the needs of their customers. It is also possible now to stay in touch with your customers even after their one time visit with ways like Email marketing and SMS marketing making your customers aware of any new product launches or perhaps even restocking of an old product which the customer was unable to get access to because of its unavailability.
Digital marketing is still a growing field and a majority of business owners still like to stick to their old methods of marketing rather than adopt the new and improved online marketing. Digital marketing is sure to be the decider of whose business is going to prosper and whose business will bite the dust in the times to come.
These are the 5 major why you need digital marketing for your business; please let us know if we missed any by commenting below, we would love to hear it from you. Visit our website at enlyft.co.in today and promote your business the digital way with our custom-made plans.