Digital marketing tools like social media advertising paid search and display advertising are some of the excellent ways of driving visitors to your website. It also helps in brand recognition and brings your business in front of people. If you are a B2B or B2C company, you might find great interaction with image-heavy social sites like Instagram and Pinterest. It’s not enough to deliver relatable content but also to become proactive on social media platforms. Headlines are the most compelling part of your content. Without this you can’t drive traffic to your website. Therefore it is important to be on social media and create relevant content to drive traffic to your website.