Online Ad is the prime source of generating new leads for small businesses. But it can also turn out to be a complicated approach that takes a great deal of analysis to build success with. Search giant Google makes it easy to get started with Google Ads, previously known as AdWords. You just need to enter your credit card information, pick some right keywords, insert them into an ad, and you’re ready with your own ads. However, it is not easy to create a successful campaign in just a few minutes. Some tips for planning your ad campaign include proper keyword research, organising similar keywords into campaigns, creating ad text specific to keywords within the ad group etc.
Ad ranking in the field of Internet marketing describes the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of the ad is based on the position of each keyword included in the ad and is determined by your bid for that keyword or ad group multiplied by keyword’s Quality Score.
To make your ad stand different among your competitors, it is important to maintain the quality of your ad. Search engines like Google are very particular about the quality of your ad in terms of specific guidelines. Quality here doesn’t mean the set up of your ad but the relevance of the keywords used.
Quality Score is Google’s rating of the relevance and quality of both the keywords along with the PPC ads. It is used to reflect your cost per click (CPC) multiplied by your maximum bid to determine your ad rank in the ad auction regime. The relevance of each keyword is important to its ad group.
Click Through Rate is a metric that can measure the number of clicks the advertisers receive on their ads based on per number of impressions. Having a high click-through rate is important to measure PPC success, as it directly affects both the quality score and the number of times someone clicks your search.
For a high converting landing page few things are quite essential such as understanding campaign goals, to write simple headlines, using the right form of images, highlighting value propositions, optimising form fields. An effective landing page can help your business get a lot of traffic.
Ad relevance is very important in terms of ad visibility, higher ROI and lead generation. Google explains relevance as how closely your ad campaign matches a user’s search determined by keywords, post-click landing page, ads, etc. Ad relevance is also about how closely your targeted keywords are related to your ads.