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Traditional Marketing Vs Digital Marketing

Traditional Marketing Vs Digital Marketing

Traditional vs digital

Traditional Marketing vs Digital Marketing

The battle of heavyweights is on! One side of the ring there is the undisputed champion of Marketing world ‘Traditional Marketing’ and on the other side there a new undefeated challenger the ‘Digital Marketing’. Before they lock horns let’s just know what exactly these marketing types are.

Traditional Marketing

Traditional marketing methods have been used since the beginning when even the term marketing was not termed. It is even called so (Traditional Marketing) as it has been used and has a proven success rate for generations.

There are many ways of promoting a product or service the traditional way. You can witness old marketing forms in your day to day life too, for example: if you are travelling in a car on a road and you witness a big hoarding, guess what! you just witnessed traditional marketing. All those wonderful commercials you saw on television are also a part of traditional marketing.

Alongside these we have

  • Newspapers
  • Radio and
  • Advertisement in magazines, which are all forms of old-school marketing.

Digital Marketing

Digital marketing came into being in the early 90’s and caught the attention of all marketing gurus and companies instantly because of its lucrative appeal. It became even popular because of the internet revolution especially in the form of social media and other advertising platforms.

Digital marketing includes

  • Social Media platforms (Facebook, LinkedIn, or Instagram)
  • Email marketing and
  • Content marketing is all forms of Digital Marketing

Match Time!

Now that the introductions are done, let’s proceed with the match!

Round 1! The Cost.

In this round, the cost factor comes into place! Traditional marketing employs methods like advertising through mediums such as Newspapers, radio or perhaps even through television. All these mediums are quite expensive, to be frank, and hence can only be afforded by enterprises with deep pockets.

Digital marketing, on the other hand, is the cheapest form of advertising your products and services. Even a startup with less or no budget can use online marketing methods and generate a great amount of revenue by getting online customers.

Winner of round 1: Digital marketing emerged as a clear winner in the opening round because of its affordable quality services.

Round 2: Real-Time Result Analysis

Applying traditional marketing methods for your business needs is just like aiming for a target in the dark using a bow and an arrow. It may hit the targeted audience eventually, but it will take some time for people to actually come down to your place of business with such old means of communication. There is no analysis of how many relevant people the advertisement has reached and how many were really interested in your product and services by just looking at your advertisement.

Digital marketing gives you exact and detailed information on how many people your advertisement has reached and how well it is performing. You can see all things in real-time like at what time your audience is active of the day, Bounce rates, and the conversion rates.

Winner of round 2: It’s Digital Marketing again!! With a vicious left hook, it has taken a 2-0 lead against the old champion.

Round 3: The Internet Advantage!!

Digital marketing practically requires the internet for everything. All the analysis and possible engagements with the leads are done with the help of the internet itself without which all this is not possible. According to Internet world stats, about 55.1% of the worldwide population are well exposed to the internet and the rest 44.9% still have somehow kept themselves away from this blessing in disguise.

So, these stats mean that while digital marketing allows you to grow leaps and bounds it does not cover almost half of the world population. This is where Traditional Marketing strikes a blow and reaches to the remaining audience as well gaining a vital point over online marketing.

Winner of Round 3: Traditional Marketing is still in the fight! Securing a small but vital point over its digital rival in hopes of coming at par and perhaps even take a lead over its rival.

Round 4! Face To Face With Your Clients!

Nothing beats a good face to face meeting with your leads to convert them into your customers. Online marketing does provide a lot of exposure anywhere you need, it is the virtual you who is doing all the talking and chatting with your potential customers. Words might be powerful, but a face to face engagement is a must in order assure the customers about the legitimacy of your business and product and to get an actual feel of your products and to make sure it is how as you have described on the internet as well.

Winner of round 4: 2-2 it is! It’s all square now! Traditional marketing levels the field with digital marketing in terms of points.

Round 5! Return Of Investment

There is one term that is common to both the big businesses and the start-ups and that is ‘The Return Of Investment’ or in short, the ROI. Digital marketing techniques are statistically proven to offer great returns with a minimum budget which the traditional methodology lacks big time.

Following are the perceived level of ROI generated by digital marketing channels according to marketers worldwide as of June 2017 report by Statista.                         Statista ROIImage: Perceived level of ROI generated by digital marketing channels

Winner of Round 5! Winner of Round 5 is Digital Marketing!!

And The Championship Goes to:

After 5 rounds of ups and downs, it is result time! Digital marketing has emerged as the clear winner in this battle of the heavyweights defeating Tradition marketing decisively at the end of this 5-round match. The new champ has a lot to offer to this world with all the positive points it has along with the experience of Traditional Marketing it has gained so far.

Conclusion:

Both marketing types may follow different methods, but their ultimate goal remains the same that is to promote their businesses to get more customers and to earn huge profits. Both types are beneficial in their own ways Digital marketing might have won the battle but the bigger war of edging past your competitors and earning a lot of money can only be won if an organization has balanced strategy of both Digital and Traditional Marketing combines. Enlyft Digital Solutions based in Pune, India is the only 360° Web & Digital Marketing Partner committed to the core providing you with custom-made digital solutions for all your digital marketing problems.

 

 

4 Responses

  1. Aniket says:

    A nice article indeed. I feel in Indian context the wave of digital marketing has just started. Yes digital marketing is good but to reap the benefits you have to have a supernormal brand presence in India.
    Newspapers and Magazines are preferred ways of marketing in India, the reason being the reach in the nook and corner of the country is still covered by newspaper and magazines. Successfully marketing in India would be a potion of so called traditional + digital marketing.
    Thank you for educating us! Keep writing.

    • Sumit Gharal says:

      Thank you for your insights Aniket. That’s a great and valuable point you mentioned, I personally think the upcoming decade is going to be crucial in bridging this gap between people and digital marketing means, and hope digital marketing would reach each and every corner of India as well as the world like traditional marketing someday!

  2. Creative thoughts .I am not aware of Digital marketing so much ,but your actualy helped me to understand it in easy and better way.Waiting for your next post!

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